Marketing Innovation,

Marketing Compliance

and Sustainability

"What we have before us are some breathtaking opportunities disguised as insoluble problems."

- John W. Gardner

Former U.S. Secretary of Health, Education and Welfare

and Presidential Medal of Freedom Awardee

Gerard Escaler is the Co-Founder and Chief Marketing Officer of Lyrium Venture Partners Limited, a management consulting and venture capital firm. He is also a Partner at F&C Consulting Group, a global forensic investigations and compliance consulting firm. He has a proven track record of increasing profitability and brand equity for blue-chip and Fortune 1000 companies with revenues above USD 1 billion, as well as fast-growth technology ventures. His remit includes exploring opportunities for future growth, developing new approaches to managing data, risk and complexity, and building capabilities around evolving market trends.

With full P&L responsibility, Gerard has led Marketing & Operations for multinational companies across the Americas, Central & Eastern Europe, Asia Pacific (including Japan & Australia), and Africa. He is an Advisory Board Member for several tech companies, a Co-Director of the Founder Institute, and a member of the Forbes Communications Council.

Gerard is deeply committed to identifying new partnerships and building capacity to cultivate sustainability and financial inclusion on a global scale. He received his training on climate change and sustainability from former US Vice President Al Gore. He currently coaches and mentors volunteers through the Climate Reality Project in advancing sustainability, diversity, equity and inclusion. Since 2008, Gerard has continued to build a portfolio of over 170 microfinance loans across 50 countries to help lift underprivileged communities out of poverty. He was also previously a member of the Evian Group at IMD, which is dedicated to building a sustainable global economy.

Gerard received his Executive MBA from the Kellogg School of Management at Northwestern University and the Hong Kong University of Science and Technology. He also received a Postgraduate Diploma in Digital Business from Columbia Business School and MIT Sloan, where he was a Global Ivy Scholar. He holds a Chartered Marketer certification from the Chartered Institute of Marketing and is conversant in German and Spanish.

His focus areas include:

• Agile Marketing
• B2B / Solutions Marketing
• B2C / Direct-to-Consumer
• Strategic Planning & Financial Modeling
• Sales & Marketing Compliance
• ROI Optimization & Marketing Attribution
• Sustainability & Financial Inclusion
• Change Management
• Sales & Business Development
• Client Relationship Management
• Branding & Advertising
• Digital & Integrated Marketing
• Strategic & Crisis Communications
• Learning & Development